Overview

ViewRanger : The Smart Revolution in Outdoors GPS

ViewRanger™ transforms a Nokia, Samsung, SonyEricsson or other S60 smartphone into a fully featured trail navigation system. ViewRanger provides mapping, navigation and information on location for walkers, mountain bikers, geocachers, bird watchers, horse-riders, fishermen, off-road drivers, search and rescue team members, tourists and other outdoor activity enthusiasts and professionals.

Augmentra Ltd ¦ www.viewranger.com ¦ www.augmentra.com ¦ 07981 903 590 (Read Craig Wareham – Cofounder – Hiking Interview)

Features in ViewRanger include:

Locate: Clear and detailed multi-scale mapping – including high quality topographic map data licensed from National Mapping Agencies. An extensive placename and feature enables quick lookup of known locations. Now includes full postcode search.

Identify: Unique annotated 3D Panoramic Viewpoint display with thousands of features-of-interest including woodland, water features, towns, villages and hills

Navigate: GPS tracking, tracklog recording and trail route navigation. TripInfo

Discover: Search ViewRanger’s extensive route library from your handset. Browse routes that are near your location, see what you will see, and download the route and route details direct to your phone. Library of over 5000 routes includes content from

Record: Integrates with the smartphone’s camera to locate photos, audio and video clips directly onto the map.

Track: Use ViewRanger BuddyBeacon™ to see another user’s (or group of user’s) location(s), and allow authorised others to see and follow your location on the web or on your handset. Integrated support for Globalsat TR* tracker devices and for Retrieva Tracking’s GPS dog collars – track your dog with ViewRanger!

Share: Use ViewRanger TravelLog to create photographic records of your trips and landscape experiences. Upload and share your experiences online through ViewRanger Connect! and through Facebook.

Exchange: Swap points of interest (POI), tracks, and routes with popular sat-nav and mapping software and websites

Analyse: Record your GPS track and review performance including velocity, distance, and altitude profile graphs

Plug-and-Go: Pre-installation of maps and software onto memory cards allows instant use. Just plug the memory card into the phone handset, activate the software, and enjoy! Or download mapping over the mobile network or WiFi.

Benefits

Outdoor activities continue to grow in popularity as governments and other bodies market outdoor activity participation, particularly walking and cycling, for its general health benefits.

Existing solutions for the outdoors market rely on expensive dedicated GPS receiver devices (such as Garmin and Magellan units). ViewRanger offers the same tracklogging and navigation functionality as these units but with additional advantages including:

• Full colour topographic mapping

• 3D panoramic viewpoint maps

• Over-the-air library of guided walking and cycling routes

• Integration with the smartphone camera

• Utilisation of mobile network data services to access information and share experiences of the landscape (e.g. Map Download, Buddy Beacon, TravelLog, Facebook integration, etc.)

• The consumer only needs to carry a single device – and they already carry their mobile phone

• Longer battery life of the phone handset against PDAs.

• Can run alongside vehicle satnav software on the same smartphone device.

Market

ViewRanger runs on the most popular smartphone handsets in the market. Nokia are integrating GPS into many of their handsets and is actively promoting the GPS capabilities of its devices.

Samsung (now worldwide #2 in the mobile market) have released ten S60 handsets, five of which include integrated GPS.

2009 has seen Nokia, Samsung, SonyEricsson, and LG announce further S60 handsets with integrated GPS receivers.

Augmentra is working on ViewRanger for iPhone and Android platforms.

Map Coverage

ViewRanger maps are typically licensed from National Mapping agencies and are available now for:

Belgium (from IGN Belgium at 1:20,000 and 1:50,000 scale),

Finland (from NLS at 1:50,000 and 1:20,000 scale)

France (from IGN at 1:25,000 scale),

Germany (from BKG at 1:50,000 scale)

Great Britain (from OS at 1:50,000 and 1:25,000 scale)

Ireland (from OSi at 1:50,000 scale)

The Netherlands (at 1:25,000 scale),

Norway (from Statkart at 1:50,000 scale)

Slovenia (at 1:50,000 and 1:25,000 scale)

Sweden (at 1:50,000 scale)

Switzerland (from SwissTopo at 1:50,000 and 1:25,000 scale)

USA (from National Geographic at 1:24,000, 1:100,000 scale)

Maps for further countries in Europe and beyond are expected to be available soon.

Contact us for details.
Augmentra Ltd ¦ www.viewranger.com ¦ www.augmentra.com ¦ 07981 903 590

Usage

ViewRanger is in use by outdoor enthusiasts, including hill walkers, cyclists, mountain bikers, geocachers, horse riders, wildlife watchers, hot-air balloonists, caravanners, …

ViewRanger is also being used by individuals within search and rescue organizations including Coastguard and mountain rescue team members. Professional users including surveyors, environmental engineers, and local government departments are using and benefiting from ViewRanger.

We know that our users seek out compatible handsets from their mobile network supplier on which to run ViewRanger. Popular handsets include the Nokia 5800 and N97 touchscreen handsets; the Nokia N95; and the Samsung i8910.

Award Winner

ViewRanger was awarded “Most Innovative Product 2008 in the Navigation Sector” by Ordnance Survey.

ViewRanger was selected by Nokia and Adobe as Best Location-Aware Application in the Nokia S60 3rd Edition Global Challenge, a competition to find the best applications for S60 smartphones.

ViewRanger has been rated Best Buy and been Highly Recommended by many publications including PDA Essentials, Cycling Plus, Outdoor Enthusiast, the Sunday Times, and Trail magazine.

ViewRanger has achieved Symbian Signed accreditation, Designed for S60 accreditation, and is Approved for Orange. ViewRanger was the first application to achieve Symbian Ready for LBS accreditation. Mobile network operators are currently testing ViewRanger within their accreditation programs.

About Augmentra Ltd

Augmentra is a specialist in developing location-based mapping, navigation and information solutions for smart mobile devices and delivers innovative solutions that maximise the opportunities offered by the convergence of mobile phone, imaging, and GPS technologies. Focused on the outdoor activity, leisure and travel markets

Augmentra Ltd ¦ www.viewranger.com ¦ www.augmentra.com ¦ 07981 903 590

Augmentra’s solutions are specifically created to match the needs of the active outdoor enthusiast -whether tourist, walker, cyclist, or sailor.

ViewRanger is Augmentra’s award winning off-road sat-nav application used by active outdoor enthusiasts. DataRanger is Augmentra’s “white label” technical platform used to create innovative mobile solutions for international partners in the travel and leisure markets including Ordnance Survey Ireland, Star-Apic, and AA Publishing.

Augmentra is a licensed partner of Ordnance Survey, National Land Survey of Finland, BKG Germany, the Automobile Association, the Alpine Association of Slovenia, Walkingworld, and other mapping and content owners. Augmentra is also partnered with Forum Nokia, Symbian Signed, and is an Orange Premium Partner. Augmentra was shortlisted for the 2008 Cambridge Business Excellence “Rising Star” award, and was a finalist in the British Computer Society Awards 2008 for Excellence in Mobile Computing.

Augmentra is based in Cambridge, UK. More information can be found at www.augmentra.com and at www.viewranger.com

Augmentra Ltd

www.viewranger.com

www.augmentra.com

07981 903 590